Social media marketing services can’t be measured by engagement. This tells you how well your content is received and can help you attract new people to your accounts.
Engagement is any comments, likes, shares, and reactions people give to your content. Although comments and likes can be considered vanity metrics, they can still help the algorithm push your content to more people.
Don’t Sell
Many mistake focusing too heavily on selling their products or services on social media. Although it is important to let your audience know what you can offer them, people don’t want to be bombarded with ads.
It is important to strike a balance between marketing your business and offering value to your followers. Some have suggested that an 80/20 rule should also be applied, with 20% of your content selling your product/service and 80% being value-based.
What is valuable will vary depending on your audience. It’s important to look at what content has been successful in the past to determine what you should post. Ask your audience what they would like to see. Remember that valuable content must be valuable be, entertaining and educational.
Keep up with the trends
Trends can be a great way to get found by new people via social media. Trending music, hashtags, and memes are more likely to be shared by new audiences. Because it is related to other content, users will be more likely to see it on their discovery pages.
Trends don’t include just funny photos or dances on TikTok. Trends can be anything that is related to current events or social media conversations. People can feel more emotion if they post content that is relevant to their real-life experiences. This can result in increased engagement.
It is important to be creative in following trends. People don’t like seeing the same thing repeatedly. Make a trend yours and tie it to your industry. It will be something people want to share and talk about. This is how to increase engagement.
Short-form video content is a trend that will not be slowing down. The average engagement rate of short-form videos is 53.9%. The trend that started with TikTok is spreading as Instagram introduces Reels. It also rewards short-form videos with a reward.
Personalize Your Brand
Although algorithms are not easy to crack, one thing is certain. Social media encourages social interactions. A person behind a company makes people feel more connected and comfortable. To encourage engagement, it is important to build relationships with people.
This can be done by showing faces in your videos and feeds. It’s possible to create a human connection by showing more than just product photos and well-thought graphics.
According to a study, 86% prefer authentic brands that are human-centred over brands that seem distant from customers. When planning your social media calendar, don’t be afraid of revealing the mistakes you have made and being authentic.
Dude Wipes is an authentic and relatable brand. They offer flushable wipes that can be used at home or on-the-go. They discuss difficult topics on social media, but they make it relatable to everyone.
Post at Optimal Times
Each company will have its own ideal times to publish content. It all depends on your target audience and their availability on social media. A businessman working a 9-5 job, for example, will be more active after work on his lunch break than during his dinner.
Also, think about when is the best time to post. Some brands will see the most success on weekends while others prefer posting during the week.
Although chronological feeds are gone for the most part, algorithms still consider time when ranking posts. If your audience is not active, your content won’t appear at the top of their feeds. This will make it less likely that they will see it and engage with you.
Engage With Your Audience
Engaging with your audience is the best way to get them to interact with your content. It’s crucial to be genuine and authentic when doing this. Engaging with your audience will make you more visible and encourage you to engage with them.
Instagram and Facebook have created stickers that can be used in stories. These stickers are a gold mine for engagement. You can ask questions, sliders and polls in a way that is easy to understand and responds to. These stickers can be used to spark a conversation. You should respond to people and engage with them.
A call to action is another way to engage your audience. It can be placed at the end or your captions. This will tell your audience exactly what you want them to do.
Saying things such as “share this post to someone you’d like to go on vacation with” and “comment on your favourite flavour of ice cream” will give them clear instructions and ways they can engage with you.
Crumble is one company that uses calls to action and stickers for engagement every day. Crumble sells specialty cookies and offers catering and shipping.
